ACCELERATE YOUR CONTENT CREATION

Contentful – More than a headless CMS

A platform for everything

Optimise your marketing and localisation strategies, support your business expansion and respond faster to global market changes: Contentful helps you create and publish the digital content your customers expect from your business.

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What is Contentful? 

Contentful is an API-first content platform that offers an ideal combination of headless architecture and composable content platform. It enables you to centralise content management, compile it as required, and distribute it across all channels. It is compatible with all platforms and can be tailored precisely to the respective communication purpose. 

Keyfacts Contentful

  • Founded: 2013

  • Headquarters: Berlin, Germany

  • Supported websites: 38,000

  • API calls per month: 80 billion

  • Community members: 550,000+

  • Apps & integrations: 100+

How Contentful helps you perfect your content management

01 Fast localisation


02 Global marketing

03 Composable commerce


04  Cross-platform content

Headless CMS explained in 1 minute

A headless CMS allows you to manage content in one place and deliver that content to any digital channel. By separating the front end from the back end, your content is unlocked, making it easier for marketers to manage content independently and for developers to create content faster, automate changes and manage digital content at scale.

Further information

Contentful Studio – visually compose intelligent experiences in real time


Contentful Studio is an interface-based solution for simplified content management and collaborative work. It allows content models and structured content to be easily created and made available for various channels via APIs.

The user interfaces are tailored to each user, making all tools intuitive and simple for developers, editors, marketers and authors alike. This allows them to play an essential role in co-creating and delivering compelling experiences. The platform also offers features such as real-time collaboration, version history and content preview to enable efficient teamwork.

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Sophisticated and scalable design tools 
Design tools that help marketers and creatives independently create, update and optimize visual experiences across brands, markets and teams. 

  • Design system components: Imported atomic or molecular components to create brand-appropriate experiences 

  • UI Pattern: Saved design templates, the structure for the front-end and the ability to make changes at scale 

  • Responsive Design: Breakpoint previews to adapt design layouts to web, tablet and mobile preview environments 

Corporate Design Guidelines 
Universal design definitions that enable creative experiences to be assembled at scale. 

  • Design tokens: design values are encoded in elements for brand compliance 

  • Design property controls: Define which properties of a component can be changed (e.g. colors, spacing, fonts) 

  • Content binding: Assign components within a layout to existing content in Contentful CMS for content reusability at scale 

We are there as a sparring partner to optimize your content processes and make them more efficient 

Contentful’s composable DXP and cloud-native approaches are becoming increasingly popular. These architectural concepts mean that large, monolithic projects are becoming rarer. In future, the ecosystem will be developed continuously and in line with demand. New functions can be connected via an interface. Contentful is open and offers third parties easy opportunities to become part of the system. We at UDG like this approach because it suits our B2B market environment and allows us to work faster and more flexibly. That's what our customers want.

Modularity
With Contentful, you can manage your content independently of the front end and adapt it quickly and flexibly to different channels. This saves time and resources and helps you to place your messages in a consistent, target group-specific and up-to-date manner.

Scalability
Your needs change - Contentful grows with you and helps you to seamlessly expand into new markets and increase your user numbers. You improve the user experience and strengthen your brand presence worldwide.

Integration
Contentful's API-first architecture enables fast and seamless integration of new technologies and services. This shortens the time-to-market for new products and services and improves your competitiveness.

Cooperation
Contentful connects content, tools and teams. This enables a wide range of synergies: individual teams can act autonomously and therefore faster, workflows are simplified and quality is ensured.

Automation 
By integrating AI, you increase your productivity: routine tasks can be automated, e.g. you can check compliance via AI. This gives you more capacity for creative processes. 

Guidance
Contentful offers a high level of security. With flexible guard rails and governance tools, it minimizes errors by clearly defining rights, roles and responsibilities.

HARTING: A Digital Vision Becomes Reality

HARTING was faced with the significant challenge of driving forward the digital transformation as the key driver to sustainable growth. To achieve this goal, HARTING collaborated with UDG to develop a cutting-edge platform, designed to serve as the cornerstone of its digital sales and support system.

The HARTING-platform has become an indispensable tool in HARTING's growth strategy, driving digital transformation and paving the way for a sustainable digital future.

With the successful development and implementation of the digital platform by UDG, HARTING has laid the foundation for a forward-looking digital evolution.

MACH Alliance & Contentful

MACH is an acronym for Microservices, API-first, Cloud native SaaS and Headless. 

These four key components represent an innovative approach to the design and implementation of digital platforms. The MACH architecture makes it possible to adapt quickly and integrate the latest technologies. 

More about MACH Alliance & Contentful

Contentful has been a member of the MACH Alliance since 2021 and contributes significantly to the further development and use of a modern MACH architecture:

Contentful is delighted to have UDG on board as a solution partner. Our partnership combines UDG's extensive agency expertise with the powerful functionality of Contentful's Composable Content Platform. Together we will create unrivalled digital customer experiences that are scalable and future-proof our clients' digital presence.

Kristin Montag Brown

Holistic Contentful consulting and implementation 

Certified solution partner for market-leading CX and technical implementation

As a certified solution partner, we contribute our experience in working with Contentful's Composable Content Platform and services and translate your requirements into a target image. As an experienced CX service provider, we support you in the evaluation, planning and implementation of your project. We can also take the lead or provide support for the holistic operation and rollout of other markets.

Are you interested in an implementation with Contentful? As a long-standing partner with silver status, UDG can design, implement and operate a solution tailored to your project and business goals.

With our detailed tech stack consulting, we will shed light on your project and give you concrete recommendations for getting started with a composable architecture with Contentful.

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