Label for design, architecture, art, automotive culture and lifestyle
Challenge: Addressing a young target group that Porsche has not yet focused on.
Solution: Development of the TYPE7 Instagram channel and content creation in collaboration with lifestyle and automotive journalist Ted Gushue. Development of a comprehensive range of topics.
Outcome: Fast organic growth with over 600,000 followers today. Now established as a cross-channel label for design, architecture, art, automotive culture and lifestyle.
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